The talk by Geoffrey Moore was the one I enjoyed most. He is a very eloquent speaker and gave a great perspective on how the IT industry has evolved and what are the driving forces about the adoption of cloud. It's a no fluff presentation on the outlook for the next 10 years.
Mark Benioff the founder of Salesforce.com was pushing cloud 2.0 the next generation of salesforce tools based on social media concepts.
I think there are a lot of mindset changes that come in with the cloud and that was visible in the messages that came out from many of the speakers.
Collaboration is one of the key drivers of cloud com
- If you are collaborating just be Email that's bad and terribly inefficient. As many studies/surveys have established the latest generation of users simply don't use email at all. Social media like Facebook/Twitter are the preferred modes of communication. The Salesforce,com Chatter tool seems to be modeled on this concept . As Marc Benioff put it the new generation of workers would want to use tools they are comfortable with. The challenge of course would be to get the current workforce to change and adapt to the new 'always on' way of thinking and working.
- The idea of 50 persons simultaneously modifying a Google Doc was both impressive and terribly scary. But it is probably a better way of doing things rather than pushing umpteen number of versioned files across email and then trying to reconcile them. This may actually be the biggest driver of Google Docs adoption. Sure Microsoft Office has these features but Google has removed much of the complexity behind sharing.
One thing for sure. The talks reaffirm the growing importance of cloud computing. Whether we like it or not we have to alter our thinking patterns. Our thinking has to evolve to accommodate the cloud. Yes we can use the much maligned phrase of paradigm shift to describe it or we can dismiss it as hype or even diss it like Mr, Ellison but the reality is cloud is here to stay.
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